I’m looking to build a knowledge graph for customer data and I need some proof points that contextual, connected data is more valuable to enterprise users vs data that is not graphed/connected.

In other words I’m looking for a way to measure the value of context.

So far this is the best I can think of is framing it in terms of information gain. If you've gathered some data X, and you know how it effects Y, but you also know the relationship between Y and Z, you've gained more information than you would otherwise