From Mental Model to Graph: Building the Fundamentals of a Central Customer-Intelligence System What single factor most improves marketing (resonance) and product development (relevance)? A holistic understanding of customers—functional and emotional progress in context (journey phases, triggers, c…

Thank you for sharing your approach. What inspired you specifically to create this? Is this for a specific use case that you would be able to share with us. I love hearing about how we are truly a game changer :slight_smile:

Ari, Thanks for asking. The idea to put our data into a graph came from a business acquaintance who is a graph expert. She wanted to do a demo for a customer, a financial institution with qualitative customer research information. My contact claimed the bank had “TBs of qualitative data”. This typ…

very cool - I did go to your site.

From Mental Model to Graph: Building the Fundamentals of a Central Customer-Intelligence System

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eckhart.boehme (Eckhart Boehme) September 17, 2025, 4:54pm 4

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Hi everyone — I’m Eckhart from Mainz, Germany 👋 Introduce-Yourself	0	58	September 18, 2025
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From Mental Model to Graph: Building the Fundamentals of a Central Customer-Intelligence System

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