One thing that I find important is the cypher syntax. Due to how cypher is structured, I think that it can be easier to communicate between all the different parties involved in projects. The cypher syntax is a great way to communicate between conceptual to technical possibly making it easier for people to understand what is going within the graph itself.
The more people understand the better the information can be shared and built upon. The cypher syntax was by far one of the top reasons I ended up going with Neo4j over other options.
In that same vein, you have products like Bloom with too provide good ways for other "non-technical/developer" individuals to interact with data.
It isn't just about being (insert fancy words and lingo), but about being approachable by all those who are interested and/or affected by the data.